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Users will soon have a fresh option that enables them to reduce the volume of AI-created media appearing in their timelines. This move comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.

Testing and Rollout

The new functionality is being tested over the next few weeks before a widespread rollout. This advancement aligns with a rise in AI content, spurred by new AI video creators.

AI Content on Other Platforms

It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service only show clips produced artificially. A significant portion of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically illogical or surreal.

Our research shows that a lot of users like content produced via AI tools, including computer-generated images to informative clips, and we want to give people the power to see more or less of that, depending on their own preferences,” stated a spokesperson.

AI on the Platform

The platform announced that there are now over a billion videos on its app identified as artificially created. In total, in excess of 100 million videos are added to the platform daily, making clips made by AI a relatively small portion of its total content library.

User Control Features

Users will be able to reduce or increase the amount of AI-generated videos they view by opening the content preference feature in the app and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting include news, clothing, cosmetics, and choreography.

Content Labeling and Policies

The platform’s policies mandate content makers to identify convincing AI-made content, and it prohibits harmful fake videos of public figures or critical incidents. Any realistic artificial content that is without a tag can be removed under its community policies.

Furthermore, the platform will now add an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This measure is intended to help prevent users from trying to evade the tagging system.

Educational Initiatives

TikTok is additionally establishing a $2 million AI literacy fund for professionals and institutions to develop learning resources about using AI responsibly. This project will assist charitable organizations dedicated to educating programming and robotics.

Platform Protection

TikTok has defended its content review process, amid discussion over intentions to make redundant numerous review team members in the UK. The company is set to reduce 439 jobs in its content moderation team in London, with trade unions and digital protection specialists expressing worry that people are being substituted by machine-led review.

A senior executive explained that people-led review would continue to be important, but AI can shield workers by eliminating the most graphic content prior to it gets reviewed by humans. The platform stated a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to the use of its AI tools.

We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”